The client, a rapidly growing Australian SaaS company, offers a project management and CRM platform for small to mid-sized service providers. With a lean team and expanding user base, they struggled to keep up with onboarding, client communication, and CRM updates. Lacking admin support, response times slipped, especially post-demo. Core development slowed due to time spent on low-leverage tasks. To scale effectively without sacrificing customer experience, they needed a solution that maintained responsiveness and consistency without adding full-time local hires.
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