The client, a U.S. based health insurance agency, specializes in ACA, Medicare, dental, vision, and life insurance across multiple states. Despite their tech-driven model using tools like HealthSherpa, GoHighLevel, and Zapier, the growing volume led to operational strain. Client inquiries, billing issues, and policy updates piled up, with important tasks like payment reminders and document collection being missed. Agents spent too much time on admin follow-ups, and the CRM was underutilized due to poor tracking and inconsistent updates, affecting responsiveness.
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